Lehmann, D., & Winer, R. S. (2005). Analysis for marketing planning. New York: McGraw-Hill Irwin.
Chicago Style CitationLehmann, Donald, and Russell S. Winer. Analysis for Marketing Planning. New York: McGraw-Hill Irwin, 2005.
MLA CitationLehmann, Donald, and Russell S. Winer. Analysis for Marketing Planning. New York: McGraw-Hill Irwin, 2005.
Warning: These citations may not always be 100% accurate.