APA Citation

Lehmann, D., & Winer, R. S. (2005). Analysis for marketing planning. New York: McGraw-Hill Irwin.

Chicago Style Citation

Lehmann, Donald, and Russell S. Winer. Analysis for Marketing Planning. New York: McGraw-Hill Irwin, 2005.

MLA Citation

Lehmann, Donald, and Russell S. Winer. Analysis for Marketing Planning. New York: McGraw-Hill Irwin, 2005.

Warning: These citations may not always be 100% accurate.