Analysis for marketing planning
| Main Author: | Lehmann, Donald R. |
|---|---|
| Other Authors: | Winer, Russell S |
| Format: | Open Shelf |
| Published: |
Boston:
Mc Graw Hill,
2005.
|
| Edition: | 6th.ed. |
| Subjects: |
| Physical Description: |
xii, 256p.: ill.; 23 cm. |
|---|---|
| Bibliography: |
Index Includes |
| ISBN: |
007123831x |