Marketing strategy a decision - tocused approach

Main Author: Walker, Orville C
Other Authors: Mullins, John W, Boyd, Harper W
Format: Open Shelf
Published: Boston: McGraw- Hill Irwin, 2006.
Edition: 5th.ed.
Subjects:
LEADER 00621pamja2200193 4500
001 0000099498_0029
005 20170726090000.0
020 |a 007111674-5  
090 0 0 |a HF5415.13 .W365 2006  
100 0 |a Walker, Orville C  
245 1 0 |a Marketing strategy a decision - tocused approach   |c Walker, Orville C / Mullins, John W /. 
250 |a 5th.ed. 
260 |a Boston:   |b McGraw- Hill Irwin,   |c 2006. 
300 |a xx, 3462.:   |b ill. (some col.);   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing   |x management  
700 0 |a Mullins, John W  
700 0 |a Boyd, Harper W  
999 |a 0000167913