Marketing strategy a decision - tocused approach
| Main Author: | Walker, Orville C |
|---|---|
| Other Authors: | Mullins, John W, Boyd, Harper W |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw- Hill Irwin,
2006.
|
| Edition: | 5th.ed. |
| Subjects: |
| Physical Description: |
xx, 3462.: ill. (some col.); 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
007111674-5 |