Marketing research
| Main Author: | Cooper, Donald R |
|---|---|
| Other Authors: | Schindle, Pamela S |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw Hill Irwin,
2006.
|
| Physical Description: |
xix, 790p.: ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0071115706 |