International marketing
| Main Author: | Cateora, Philip R. |
|---|---|
| Other Authors: | Graham, John L. |
| Format: | Open Shelf |
| Published: |
Boston:
Mc Graw-Hill Irwin,
2005.
|
| Edition: | 12th. ed. |
| Subjects: |
| Physical Description: |
xxxiii, 697p. col.: ill. col. maps; 29 cm. |
|---|---|
| Bibliography: |
Index Includes |
| ISBN: |
0072941642 |