Advertising and promotion
| Main Author: | Belch, George E |
|---|---|
| Other Authors: | Belch, Michael A |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw Hill Irwin,
2007.
|
| Edition: | 6th. ed. |
| Subjects: |
| LEADER | 00583pamja2200205 4500 | ||
|---|---|---|---|
| 001 | 0000099490_0029 | ||
| 005 | 20180704090000.0 | ||
| 020 | |a 0071240438 | ||
| 090 | 0 | 0 | |a HF5823 |b .B387 2004 |
| 100 | 0 | |a Belch, George E | |
| 245 | 1 | 0 | |a Advertising and promotion |c Belch, George E / Belch, Michael A. |
| 250 | |a 6th. ed. | ||
| 260 | |a Boston: |b McGraw Hill Irwin, |c 2007. | ||
| 300 | |a xxvi, 779p.: |b ill.; |c 28 cm. | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Advertising |
| 650 | 0 | 0 | |a Communication in marketing |
| 650 | 0 | 0 | |a Sales Promotion |
| 700 | 0 | |a Belch, Michael A | |
| 999 | |a 0000167904 | ||