Advertising and promotion
| Main Author: | Belch, George E |
|---|---|
| Other Authors: | Belch, Michael A |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw Hill Irwin,
2007.
|
| Edition: | 6th. ed. |
| Subjects: |
| Physical Description: |
xxvi, 779p.: ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0071240438 |