APA Citation

Belch, G. E., & Belch, M. A. (2007). Advertising and promotion (6th. ed.). Boston: McGraw Hill Irwin.

Chicago Style Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion. 6th. ed. Boston: McGraw Hill Irwin, 2007.

MLA Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion. 6th. ed. Boston: McGraw Hill Irwin, 2007.

Warning: These citations may not always be 100% accurate.