Services Marketing in Asia a case book
| Main Author: | Wirtz, Jochen |
|---|---|
| Other Authors: | Lovelock, Christopher |
| Format: | Open Shelf |
| Published: |
Singapore:
Pearson Prentice Hall,
2005.
|
| Subjects: |
| LEADER | 00558pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000099485_0029 | ||
| 005 | 20180305090000.0 | ||
| 020 | |a 9812449434 | ||
| 090 | 0 | 0 | |a HD9987 |b .A2.W57 2005 |
| 100 | 0 | |a Wirtz, Jochen | |
| 245 | 1 | 0 | |a Services Marketing in Asia a case book |c Wirtz, Jochen / Lovelock, Christopher. |
| 260 | |a Singapore: |b Pearson Prentice Hall, |c 2005. | ||
| 300 | |a xv, 454p.: |b ill. , maps; |c 26 cm. | ||
| 504 | |a Index Includes | ||
| 650 | 0 | 0 | |a Service industries |x Asia |x Marketing |x Case studies |
| 700 | 0 | |a Lovelock, Christopher | |
| 999 | |a 0000167899 | ||