Services Marketing in Asia a case book
| Main Author: | Wirtz, Jochen |
|---|---|
| Other Authors: | Lovelock, Christopher |
| Format: | Open Shelf |
| Published: |
Singapore:
Pearson Prentice Hall,
2005.
|
| Subjects: |
| Physical Description: |
xv, 454p.: ill. , maps; 26 cm. |
|---|---|
| Bibliography: |
Index Includes |
| ISBN: |
9812449434 |