Wirtz, J., & Lovelock, C. (2005). Services Marketing in Asia a case book. Singapore: Pearson Prentice Hall.
Chicago Style CitationWirtz, Jochen, and Christopher Lovelock. Services Marketing in Asia a Case Book. Singapore: Pearson Prentice Hall, 2005.
MLA CitationWirtz, Jochen, and Christopher Lovelock. Services Marketing in Asia a Case Book. Singapore: Pearson Prentice Hall, 2005.
Warning: These citations may not always be 100% accurate.