Relationship marketing exploring relational strategies in marketing
Main Author: | Egan, John |
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Format: | Open Shelf |
Published: |
New York:
Financial Time / Prentice Hall,
2004.
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Edition: | 2nd. ed. |
Subjects: |
Physical Description: |
xxiii, 268p.: ill. 25 cm. |
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Bibliography: |
Index Includes |
ISBN: |
0273686232 |