Marketing of high-technology products and innovations
Main Author: | Mohr, Jakki |
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Other Authors: | Sengupta, Sanjit, Slater, Stanley |
Format: | Open Shelf |
Published: |
Upper Saddle River, New Jersey:
Pearson Prentice Hall,
2005.
|
Edition: | 2nd.ed. |
Subjects: |
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