Marketing of high-technology products and innovations

Main Author: Mohr, Jakki
Other Authors: Sengupta, Sanjit, Slater, Stanley
Format: Open Shelf
Published: Upper Saddle River, New Jersey: Pearson Prentice Hall, 2005.
Edition: 2nd.ed.
Subjects:
LEADER 00616pamja2200193 4500
001 0000099478_0029
005 20180206090000.0
020 |a 0131411683  
090 0 0 |a HC79   |b .H53  |b .M64 2005 
100 0 |a Mohr, Jakki  
245 1 0 |a Marketing of high-technology products and innovations   |c Mohr, Jakki / Sengupta, sanjit /. 
250 |a 2nd.ed. 
260 |a Upper Saddle River, New Jersey:   |b Pearson Prentice Hall,   |c 2005. 
300 |a xx, 450p.:   |b ill.;   |c 25 cm. 
504 |a Index Includes 
650 0 0 |a High techology industries   |x marketing  
700 0 |a Sengupta, Sanjit  
700 0 |a Slater, Stanley  
999 |a 0000167891