Marketing of high-technology products and innovations
| Main Author: | Mohr, Jakki |
|---|---|
| Other Authors: | Sengupta, Sanjit, Slater, Stanley |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jersey:
Pearson Prentice Hall,
2005.
|
| Edition: | 2nd.ed. |
| Subjects: |
| Physical Description: |
xx, 450p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Index Includes |
| ISBN: |
0131411683 |