Marketing ethics cases and readings
| Main Author: | Murphy, Patrick E. |
|---|---|
| Other Authors: | Laczniak, Gene R |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jersey:
Pearson Prentice Hall,
2006.
|
| Subjects: |
| Physical Description: |
xii, 172p.: ill.; 23cm. |
|---|---|
| Bibliography: |
Index Includes |
| ISBN: |
0131330888 |