Marketing real people, real choices
| Main Author: | Solomon, Michael R |
|---|---|
| Other Authors: | Marshall, Grey W, Stuart, Elnora W |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jersey:
Pearson Prentice Hall,
2006.
|
| Edition: | 4th. ed. |
| Subjects: |
| Physical Description: |
xxxii, 592p. col.: ill.; 28 cm. |
|---|---|
| Bibliography: |
Index Includes |
| ISBN: |
0131857002 |