The committed enterprise making vision, values, and branding work
| Main Author: | Davidson, Hugh |
|---|---|
| Format: | Open Shelf |
| Published: |
Oxford:
Elsevier Butterworth Heinemann,
2005.
|
| Edition: | Revised. |
| Physical Description: |
xxi. 343p.: ill.; 25cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0750661992 |