Strategic marketing management cases
| Main Author: | Cravens, David W. |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston:
The Mc Graw- Hill Irwin,
2002.
|
| Edition: | 7th.ed. |
| LEADER | 00444pamja2200157 4500 | ||
|---|---|---|---|
| 001 | 0000099387_0029 | ||
| 005 | 20180406090000.0 | ||
| 020 | |a 0072429461 | ||
| 090 | 0 | 0 | |a HF5415.I3 |b .C67 2002 |
| 100 | 0 | |a Cravens, David W. | |
| 245 | 1 | 0 | |a Strategic marketing management cases |c Cravens, David W. |
| 250 | |a 7th.ed. | ||
| 260 | |a Boston: |b The Mc Graw- Hill Irwin, |c 2002. | ||
| 300 | |a xvi, 685p.: |b ill.; |c 25 cm. | ||
| 504 | |a Includes index | ||
| 999 | |a 0000167773 | ||