Strategic marketing management cases
| Main Author: | Cravens, David W. |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston:
The Mc Graw- Hill Irwin,
2002.
|
| Edition: | 7th.ed. |
| Physical Description: |
xvi, 685p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0072429461 |