Value for money marketing ; a guide to measuring marketing...
| Main Author: | Mullin, Roddy |
|---|---|
| Format: | Open Shelf |
| Published: |
London:
Kogan Page Limited,
2001.
|
| LEADER | 00452pamja2200157 4500 | ||
|---|---|---|---|
| 001 | 0000099261_0029 | ||
| 005 | 20180409090000.0 | ||
| 020 | |a 0749435534 | ||
| 090 | 0 | 0 | |a HF5415.13 |b .M84 2003 |
| 100 | 0 | |a Mullin, Roddy | |
| 245 | 1 | 0 | |a Value for money marketing ; a guide to measuring marketing... |c Mullin, Roddy. |
| 260 | |a London: |b Kogan Page Limited, |c 2001. | ||
| 300 | |a vii , 271p.; |c 23cm. | ||
| 504 | |a Includes index | ||
| 999 | |a 0000167510 | ||
| 999 | |a 0000167664 | ||