Value for money marketing ; a guide to measuring marketing...
| Main Author: | Mullin, Roddy |
|---|---|
| Format: | Open Shelf |
| Published: |
London:
Kogan Page Limited,
2001.
|
| Physical Description: |
vii , 271p.; 23cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0749435534 |