APA Citation

Mullin, R. (2001). Value for money marketing ; a guide to measuring marketing.. London: Kogan Page Limited.

Chicago Style Citation

Mullin, Roddy. Value for Money Marketing ; a Guide to Measuring Marketing.. London: Kogan Page Limited, 2001.

MLA Citation

Mullin, Roddy. Value for Money Marketing ; a Guide to Measuring Marketing.. London: Kogan Page Limited, 2001.

Warning: These citations may not always be 100% accurate.