The international dictionary of marketing

Main Author: Yadin, Daniel
Published: London: Kogan Page Limited, 2002.
Subjects:
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245 1 0 |a The international dictionary of marketing   |c over 2000 professional terms..... /Yadin, Daniel. 
260 |a London:   |b Kogan Page Limited,   |c 2002. 
300 |a v, 441p.;   |c 24cm. 
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