Best practices in international marketing
| Main Author: | Czinkota, Michael R. |
|---|---|
| Other Authors: | Ronkainen, Ilkka A. |
| Format: | Open Shelf |
| Published: |
Fort Worth:
Harcourt College Publishers,
2002.
|
| Physical Description: |
xviii , 393p.: ill.; 23 cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0030340365 |