Essentials of services marketing
| Main Author: | Hoffman, Douglas K. |
|---|---|
| Other Authors: | Bateson, John E. G. |
| Format: | Open Shelf |
| Published: |
Australia:
South Western,
2001.
|
| Edition: | 2nd.ed. |
| Subjects: |
| LEADER | 00544pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000099143_0029 | ||
| 005 | 20180305090000.0 | ||
| 020 | |a 0030288924 | ||
| 090 | 0 | 0 | |a HD9980.5 |b .H62 2001 |
| 100 | 0 | |a Hoffman, Douglas K. | |
| 245 | 1 | 0 | |a Essentials of services marketing |c Hoffman, Douglas K. / Bateson, John E.G.. |
| 250 | |a 2nd.ed. | ||
| 260 | |a Australia: |b South Western, |c 2001. | ||
| 300 | |a xxi, 569p.: |b ill.; |c 24 cm. | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Service industries |x marketing |
| 700 | 0 | |a Bateson, John E. G. | |
| 999 | |a 0000167392 | ||