Essentials of services marketing
| Main Author: | Hoffman, Douglas K. |
|---|---|
| Other Authors: | Bateson, John E. G. |
| Format: | Open Shelf |
| Published: |
Australia:
South Western,
2001.
|
| Edition: | 2nd.ed. |
| Subjects: |
| Physical Description: |
xxi, 569p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0030288924 |