APA Citation

Hoffman, D. K., & Bateson, J. E. G. (2001). Essentials of services marketing (2nd.ed.). Australia: South Western.

Chicago Style Citation

Hoffman, Douglas K., and John E. G. Bateson. Essentials of Services Marketing. 2nd.ed. Australia: South Western, 2001.

MLA Citation

Hoffman, Douglas K., and John E. G. Bateson. Essentials of Services Marketing. 2nd.ed. Australia: South Western, 2001.

Warning: These citations may not always be 100% accurate.