Advertising and integrated brand promotion
| Main Author: | O'Guinn, Thomas C. |
|---|---|
| Other Authors: | Allen, Chris T., Semenik, Richard J. |
| Format: | Open Shelf |
| Published: |
Natorp Boulevard, USA:
Thomson Higher Education,
2006.
|
| Edition: | 4th.ed. |
| LEADER | 00575pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000099055_0029 | ||
| 005 | 20180706090000.0 | ||
| 020 | |a 0324289561 | ||
| 090 | 0 | 0 | |a HF5821 |b .O34 2006 |
| 100 | 0 | |a O'Guinn, Thomas C. | |
| 245 | 1 | 0 | |a Advertising and integrated brand promotion |c O'guinn, Thomas C. / Allen, Chris T. / Semenik, Richar. |
| 250 | |a 4th.ed. | ||
| 260 | |a Natorp Boulevard, USA: |b Thomson Higher Education, |c 2006. | ||
| 300 | |a xlviii, 781p.: |b ill.; |c 28 cm. | ||
| 504 | |a Includes index | ||
| 700 | 0 | |a Allen, Chris T. | |
| 700 | 0 | |a Semenik, Richard J. | |
| 999 | |a 0000167183 | ||