Advertising and integrated brand promotion
| Main Author: | O'Guinn, Thomas C. |
|---|---|
| Other Authors: | Allen, Chris T., Semenik, Richard J. |
| Format: | Open Shelf |
| Published: |
Natorp Boulevard, USA:
Thomson Higher Education,
2006.
|
| Edition: | 4th.ed. |
| Physical Description: |
xlviii, 781p.: ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0324289561 |