If you're so brilliant... how come your marketing plans aren't working?

Main Author: Mcdonald Malcolm
Format: Open Shelf
Published: London: Kogan Page, 2002.
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020 |a 074943726X  
090 0 0 |a HF5415.13   |b .M370 2003 
100 0 |a Mcdonald Malcolm  
245 1 0 |a If you're so brilliant... how come your marketing plans aren't working?   |c Mcdonald, Malcolm. 
260 |a London:   |b Kogan Page,   |c 2002. 
300 |a x, 198p;   |c 22cm. 
504 |a Included index 
999 |a 0000167004