Business marketing management ; a strategic view of industrial...
Main Author: | Hutt, Michael D. |
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Other Authors: | Speh, Thomas W. |
Format: | Open Shelf |
Published: |
USA:
Thomas,
2004.
|
Edition: | 8th.ed.. |
Physical Description: |
xxix, 714p: ill.; 26cm. |
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ISBN: |
0324190433 |