Rethinking marketing : sustainable marketing enterprise in Asia

Main Author: Kotler, Philip
Other Authors: Hooi Den Huan, Sandra Liu, Hermawan Kartajaya
Format: Open Shelf
Published: Jurong, Singapore: Prentice Hall, 2003.
Subjects:
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020 |a 0130499315  
090 0 0 |a HF5415.12.   |b .A8 R47 2003 
100 0 |a Kotler, Philip  
245 1 0 |a Rethinking marketing :   |b sustainable marketing enterprise in Asia   |c Philip Kotler...[et al.]. 
260 |a Jurong, Singapore:   |b Prentice Hall,   |c 2003. 
300 |a xii , 224p.;   |c 24cm. 
504 |a Includes indexs 
650 0 0 |a Marketing   |x Asia   |x Management   |x Case studies  
700 0 |a Hooi Den Huan  
700 0 |a Sandra Liu  
700 0 |a Hermawan Kartajaya  
999 |a 0000166344 
999 |a 0000167613 
999 |a 0000167614