Rethinking marketing : sustainable marketing enterprise in Asia

Main Author: Kotler, Philip
Other Authors: Hooi Den Huan, Sandra Liu, Hermawan Kartajaya
Format: Open Shelf
Published: Jurong, Singapore: Prentice Hall, 2003.
Subjects:
Physical Description: xii , 224p.; 24cm.
Bibliography: Includes indexs
ISBN: 0130499315