Kotler, P., Hooi Den Huan, Sandra Liu, & Hermawan Kartajaya. (2003). Rethinking marketing: Sustainable marketing enterprise in Asia. Jurong, Singapore: Prentice Hall.
Chicago Style CitationKotler, Philip, Hooi Den Huan, Sandra Liu, and Hermawan Kartajaya. Rethinking Marketing: Sustainable Marketing Enterprise in Asia. Jurong, Singapore: Prentice Hall, 2003.
MLA CitationKotler, Philip, Hooi Den Huan, Sandra Liu, and Hermawan Kartajaya. Rethinking Marketing: Sustainable Marketing Enterprise in Asia. Jurong, Singapore: Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.