Advertising principles and practice
| Main Author: | Wells, William |
|---|---|
| Other Authors: | Moriarty, Sandra, Burnett, John |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jersey:
Prentice Hall,
2003.
|
| Edition: | 6th ed.. |
| Subjects: |
| Physical Description: |
xix, 599p. ill (some col.); 28cm. |
|---|---|
| ISBN: |
0131202065 |