Wells, W., Moriarty, S., & Burnett, J. (2003). Advertising principles and practice (6th ed.). Upper Saddle River, New Jersey: Prentice Hall.
Chicago Style CitationWells, William, Sandra Moriarty, and John Burnett. Advertising Principles and Practice. 6th ed. Upper Saddle River, New Jersey: Prentice Hall, 2003.
MLA CitationWells, William, Sandra Moriarty, and John Burnett. Advertising Principles and Practice. 6th ed. Upper Saddle River, New Jersey: Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.