Internet marketing : building advantage in a networked economy

Main Author: Rafi A. Mohammed
Other Authors: Jaworski, Benard J., Fisher, Robert J., Cahill, Aileen M.
Format: Open Shelf
Published: Boston: McGraw - Hill, 2002.
Edition: Int. ed..
Subjects:
Physical Description: xli , 726p.: ill.; 25cm.
ISBN: 0071124934