|
|
|
|
| LEADER |
00631pamja2200205 4500 |
| 001 |
0000098121_0029 |
| 005 |
20180706090000.0 |
| 020 |
|
|
|a 0072314451
|
| 090 |
0 |
0 |
|a HF5823
|b .B387 2001
|
| 100 |
0 |
|
|a Belch, George E.
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch.
|
| 250 |
|
|
|a 5th ed..
|
| 260 |
|
|
|a New York:
|b McGraw - Hill Irwin,
|c 2001.
|
| 300 |
|
|
|a xx , 793p. ill (some col.);
|c 28cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
0 |
0 |
|a Sales promotion
|
| 650 |
0 |
0 |
|a Advertising
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 700 |
0 |
|
|a Belch, Michael A.
|
| 999 |
|
|
|a 0000166085
|
