Advertising and promotion : an integrated marketing communications perspective
| Main Author: | Belch, George E. |
|---|---|
| Other Authors: | Belch, Michael A. |
| Format: | Open Shelf |
| Published: |
New York:
McGraw - Hill Irwin,
2001.
|
| Edition: | 5th ed.. |
| Subjects: |
| Physical Description: |
xx , 793p. ill (some col.); 28cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0072314451 |