Advertising and promotion : an integrated marketing communications perspective
| Main Author: | Belch, George E. |
|---|---|
| Other Authors: | Belch, Michael A. |
| Format: | Open Shelf |
| Published: |
New York:
McGraw - Hill Irwin,
2001.
|
| Edition: | 5th ed.. |
| Subjects: |
KOLEJ PROFESIONAL MARA AYER MOLEK
| Call Number: |
HF5823 B387 2001 |
|---|
| Accession | Item Category | SMD | Status | Due Date | Notes |
|---|
| 0000166085 | OPEN SHELF | BOOK | AVAILABLE |