Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | Open Shelf |
| Published: |
New Jersey:
Pearson Prentice Hall,
2004.
|
| Edition: | 10th ed.. |
| Subjects: |
| Physical Description: |
xxix, various paging; 28cm. |
|---|---|
| Bibliography: |
Includes bibliographical reference and index |
| ISBN: |
0131212761 |