22 immutable laws of branding : how to build a product or service into...

Main Author: Ries, Al
Other Authors: Ries, Laura
Format: Open Shelf
Published: New York: Harper Business, 2002.
Subjects:
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020 |a 0060007737  
090 0 0 |a HD69   |b .B7 R5437 2002 
100 0 |a Ries, Al  
245 1 0 |a 22 immutable laws of branding :   |b how to build a product or service into...   |c Al Ries, Laura Ries. 
260 |a New York:   |b Harper Business,   |c 2002. 
300 |a xvi, 255p.;   |c 23cm. 
504 |a Includes index 
650 0 0 |a Internet marketing  
650 0 0 |a Brand name products   |x Management  
650 0 0 |a Marketing   |x Decision making  
700 0 |a Ries, Laura  
999 |a 0000165506 
999 |a 0000165507