22 immutable laws of branding : how to build a product or service into...
| Main Author: | Ries, Al |
|---|---|
| Other Authors: | Ries, Laura |
| Format: | Open Shelf |
| Published: |
New York:
Harper Business,
2002.
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| Subjects: |
| Physical Description: |
xvi, 255p.; 23cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0060007737 |