Marketing
| Main Author: | Berkowitz, Eric |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston:
Irwin McGraw-Hill,
2000.
|
| Edition: | 6th ed.. |
| Subjects: |
| Physical Description: |
xxxii, 735p.: ill.; 28cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0073656453 |