Essentials of services marketing.
| Main Author: | Jochen Wirtz |
|---|---|
| Other Authors: | Patricia Chew, Christoper Lovelock |
| Language: | English |
| Published: |
Singapore:
Pearson Education South Asia,
2013.
|
| Edition: | 2nd ed.. |
| LEADER | 00481pampa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000094570_0027 | ||
| 005 | 20170721090000.0 | ||
| 020 | |a 9789810686185 | ||
| 041 | |a eng | ||
| 090 | 0 | 0 | |a HD 9980.5.W573 2013 |
| 100 | 0 | |a Jochen Wirtz | |
| 245 | 1 | 0 | |a Essentials of services marketing. |
| 250 | |a 2nd ed.. | ||
| 260 | 0 | 0 | |a Singapore: |b Pearson Education South Asia, |c 2013. |
| 300 | |a ill,col : 679p; |c 27.5 cm. | ||
| 700 | 0 | |a Patricia Chew | |
| 700 | 0 | |a Christoper Lovelock | |
| 999 | |a 0000160747 | ||