Essentials of services marketing.
| Main Author: | Jochen Wirtz |
|---|---|
| Other Authors: | Patricia Chew, Christoper Lovelock |
| Language: | English |
| Published: |
Singapore:
Pearson Education South Asia,
2013.
|
| Edition: | 2nd ed.. |
| Physical Description: |
ill,col : 679p; 27.5 cm. |
|---|---|
| ISBN: |
9789810686185 |