APA Citation

Zikmund, W. G. (1993). Marketing: 4th ed (4th ed.). Minneapolis: West Publishing.

Chicago Style Citation

Zikmund, William G. Marketing: 4th Ed. 4th ed. Minneapolis: West Publishing, 1993.

MLA Citation

Zikmund, William G. Marketing: 4th Ed. 4th ed. Minneapolis: West Publishing, 1993.

Warning: These citations may not always be 100% accurate.