Introduction to marketing.
| Main Author: | Carl Mcdaniel |
|---|---|
| Format: | Open Shelf |
| Language: | English |
| Published: |
Australia, South Wes:
Cengage Learning,
2011.
|
| Edition: | 11th ed.. |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
777p.. |
| ISBN: |
9780538754873 |